:root {
  --canvas: #070706;
  --surface: #11110f;
  --ink: #f5f0e8;
  --ink-soft: #aaa49a;
  --accent: #ff4b24;
  --signal: #ff6b3d;
  --optic: #8debf2;
  --phosphor: #c6ffb3;
  --line: rgba(245, 240, 232, 0.14);
  --measure: 42rem;
  --page: 72rem;
}

* { box-sizing: border-box; }

html { background: var(--canvas); color: var(--ink); }

body {
  margin: 0;
  font-family: "IBM Plex Sans", sans-serif;
  font-size: 1.05rem;
  line-height: 1.65;
  color: var(--ink);
  background:
    radial-gradient(ellipse at top, rgba(255, 75, 36, 0.09), transparent 46%),
    linear-gradient(rgba(245, 240, 232, 0.035) 1px, transparent 1px),
    linear-gradient(90deg, rgba(245, 240, 232, 0.035) 1px, transparent 1px),
    var(--canvas);
  background-size: auto, 56px 56px, 56px 56px, auto;
}

a { color: var(--optic); }

a:hover { color: var(--ink); }

.top {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  align-items: center;
  min-width: 0;
  padding: 1.1rem 1.5rem;
  border-bottom: 1px solid var(--line);
  background: rgba(7, 7, 6, 0.92);
  position: sticky;
  top: 0;
  z-index: 4;
}

.mark {
  font-family: "Inter Tight", sans-serif;
  color: var(--ink);
  text-decoration: none;
  letter-spacing: 0.02em;
}

.top nav { display: flex; gap: 1rem; min-width: 0; overflow-x: auto; }

.top nav a { color: var(--ink-soft); text-decoration: none; }

main {
  width: min(100% - 2rem, var(--measure));
  margin: 0 auto;
  padding: 2.5rem 0 5rem;
}

main.blog-index,
main.blog-post {
  width: min(100% - 2rem, var(--page));
}

h1, h2, h3 { font-family: "Inter Tight", sans-serif; font-weight: 500; line-height: 1.15; }

h1 { font-size: clamp(2.1rem, 4.6vw, 3.4rem); margin: 0.35rem 0 0.8rem; }

h2 { font-size: 1.55rem; margin-top: 2.4rem; }

.kicker, .byline, .dek, .scheduled, .draft, .todo, .empty, .preview-banner {
  color: var(--ink-soft);
}

.kicker { font-family: "Inter Tight", sans-serif; font-weight: 500; letter-spacing: 0.08em; text-transform: uppercase; font-size: 0.78rem; margin: 0; }

.dek { font-size: 1.15rem; margin: 0 0 0.8rem; }

.byline { margin: 0; }

.content-hero {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: 1.75rem 2rem;
  align-items: end;
  margin-bottom: 2.5rem;
}

main.blog-post .content-hero:has(.content-hero-photo) {
  position: relative;
  display: block;
  isolation: isolate;
  min-height: 26rem;
  margin: 0 0 2.5rem;
  padding: 0.25rem 0 1.75rem;
}

main.blog-post .content-hero:has(.content-hero-photo) .content-hero-photo {
  position: absolute;
  inset: 0;
  z-index: 0;
  margin: 0;
  overflow: hidden;
}

main.blog-post .content-hero:has(.content-hero-photo) .content-hero-photo::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(7, 7, 6, 0.94) 0%, rgba(7, 7, 6, 0.84) 42%, rgba(7, 7, 6, 0.28) 100%);
}

main.blog-post .content-hero:has(.content-hero-photo) .content-hero-photo picture,
main.blog-post .content-hero:has(.content-hero-photo) .content-hero-photo img {
  display: block;
  width: 100%;
  height: 100%;
  max-width: none;
  min-width: 0;
  aspect-ratio: auto;
  object-fit: cover;
  object-position: center right;
}

main.blog-post .content-hero .hero-copy,
main.blog-post .content-hero h1,
main.blog-post article {
  text-align: left;
}

main.blog-post .content-hero:has(.content-hero-photo) .crumbs,
main.blog-post .content-hero:has(.content-hero-photo) .hero-copy {
  position: relative;
  z-index: 1;
}

main.blog-post .content-hero:has(.content-hero-photo) .hero-copy {
  max-width: min(100%, 40rem);
  padding: 1.25rem 0 0.5rem;
}

main.blog-post .content-hero:has(.content-hero-photo) figcaption {
  position: absolute;
  z-index: 1;
  left: 0;
  right: 0;
  bottom: 0;
  margin: 0;
  padding: 0.45rem 0.8rem;
  background: rgba(7, 7, 6, 0.72);
}

.blog-index-hero {
  grid-template-columns: minmax(0, 44rem);
  justify-content: start;
  justify-items: start;
  text-align: left;
  margin-inline: 0;
}

.content-hero .crumbs { grid-column: 1 / -1; }

.hero-copy { min-width: 0; }

.post-layout {
  display: grid;
  grid-template-columns: minmax(0, var(--measure)) minmax(14rem, 18rem);
  gap: 2.5rem;
  align-items: start;
  justify-content: space-between;
}

.post-aside { position: sticky; top: 4.5rem; }

.post-toc {
  padding: 0.9rem 1rem;
  background: var(--surface);
  border: 1px solid var(--line);
}

.post-toc p {
  margin: 0 0 0.55rem;
  font-family: "Inter Tight", sans-serif;
  font-size: 0.85rem;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.post-toc ol { list-style: none; margin: 0; padding: 0; }

.post-toc li { margin: 0.35rem 0; }

.post-toc a { color: var(--ink-soft); text-decoration: none; font-size: 0.92rem; }

.post-toc a:hover { color: var(--ink); }

.crumbs ol {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  padding: 0;
  margin: 0 0 1rem;
  list-style: none;
  color: var(--ink-soft);
  font-size: 0.9rem;
}

.crumbs li:not(:last-child)::after { content: "/"; margin-left: 0.4rem; color: var(--ink-soft); }

.crumbs a { color: var(--ink-soft); text-decoration: none; }

.scheduled, .draft, .todo, .preview-banner {
  border-left: 3px solid var(--accent);
  padding: 0.6rem 0.9rem;
  background: var(--surface);
}

.prose { max-width: var(--measure); }

.prose p { margin: 0.9rem 0; }

.prose > p:first-of-type strong { font-weight: 600; }

figure { margin: 1.6rem 0; }

.content-hero-photo { margin: 0; }

.content-hero-photo picture,
.post-card-photo picture,
.featured-photo picture { display: block; }

.content-hero-photo img,
.post-figure img,
.post-card-photo img,
.featured-photo img {
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  display: block;
  background: var(--surface);
}

figcaption { color: var(--ink-soft); font-size: 0.9rem; margin-top: 0.45rem; }

.extraction-table {
  overflow-x: auto;
  margin: 1.4rem 0 1.6rem;
  border: 1px solid var(--line);
  background: var(--surface);
}

.extraction-table table { width: 100%; border-collapse: collapse; font-size: 0.95rem; }

.extraction-table th,
.extraction-table td {
  text-align: left;
  padding: 0.75rem 0.85rem;
  vertical-align: top;
}

.extraction-table th {
  background: #1c120f;
  color: var(--optic);
  font-family: "Inter Tight", sans-serif;
  font-weight: 500;
}

.extraction-table td { border-top: 1px solid var(--line); }

.key-stat {
  margin: 1.6rem 0;
  padding: 1rem 1.15rem 0.85rem;
  background: var(--surface);
  border-left: 3px solid var(--accent);
}

.key-stat dl { margin: 0; }

.key-stat dt {
  color: var(--ink-soft);
  font-size: 0.75rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.key-stat dd {
  margin: 0.15rem 0 0.35rem;
  font-family: "Inter Tight", sans-serif;
  font-size: clamp(2.2rem, 4vw, 3rem);
  line-height: 1;
  color: var(--accent);
}

.cta {
  margin: 2rem 0;
  padding: 1.1rem 1.15rem;
  background: var(--surface);
  border: 1px solid var(--line);
  border-left: 3px solid var(--accent);
}

.cta p { margin: 0; }

.cta a {
  display: inline-block;
  margin-top: 0.75rem;
  background: var(--accent);
  color: #170804;
  text-decoration: none;
  padding: 0.6rem 0.9rem;
  font-family: "Inter Tight", sans-serif;
}

.cta a:hover { background: var(--signal); color: #170804; }

.cta-sticky {
  position: sticky;
  bottom: 0;
  z-index: 5;
  margin: 0;
  border-left: 0;
  border-right: 0;
  border-bottom: 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  padding: 0.85rem 1.5rem;
  background: #11110f;
}

.cta-sticky a { margin-top: 0; white-space: nowrap; }

.faq-list details { border-bottom: 1px solid var(--line); padding: 0.35rem 0; }

.faq-list summary {
  cursor: pointer;
  font-family: "Inter Tight", sans-serif;
  padding: 0.55rem 0;
}

.faq-list details p { margin: 0.2rem 0 0.8rem; color: var(--ink-soft); }

.author-box {
  margin-top: 2.2rem;
  padding: 1.15rem 1.2rem;
  background: var(--surface);
  border: 1px solid var(--line);
}

.author-box h2 { margin-top: 0.35rem; }

.author-box p:last-of-type { color: var(--ink-soft); }

.pillar-filter {
  display: flex;
  flex-wrap: wrap;
  gap: 0.45rem;
  align-items: center;
  border: 0;
  margin: 0 0 1.35rem;
  padding: 0;
}

.pillar-filter legend {
  width: 100%;
  margin: 0 0 0.15rem;
  padding: 0;
  color: var(--ink-soft);
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.pillar-filter input {
  position: absolute;
  width: 1px;
  height: 1px;
  margin: -1px;
  padding: 0;
  overflow: hidden;
  clip: rect(0 0 0 0);
  border: 0;
}

.pillar-filter label {
  border: 1px solid var(--line);
  background: var(--surface);
  color: var(--ink-soft);
  padding: 0.35rem 0.75rem;
  cursor: pointer;
  font-size: 0.9rem;
}

.pillar-filter input:checked + label {
  color: var(--ink);
  border-color: var(--accent);
  background: #1c120f;
}

.pillar-filter input:focus-visible + label {
  outline: 2px solid var(--optic);
  outline-offset: 2px;
}

.featured-post {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, min(40rem, 100%));
  align-items: end;
  min-height: 22rem;
  margin: 0 0 1.5rem;
  padding: 0.55rem;
  overflow: hidden;
  color: inherit;
  text-decoration: none;
  background: var(--surface);
  border: 1px solid var(--line);
}

.featured-post::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(7, 7, 6, 0.92) 0%, rgba(7, 7, 6, 0.78) 48%, rgba(7, 7, 6, 0.3) 100%);
  pointer-events: none;
}

.featured-post:hover { border-color: rgba(255, 75, 36, 0.55); }

.featured-photo {
  position: absolute;
  inset: 0;
  display: block;
  overflow: hidden;
}

.featured-photo picture,
.featured-photo img {
  display: block;
  width: 100%;
  height: 100%;
  max-width: none;
  min-width: 0;
  aspect-ratio: auto;
  object-fit: cover;
  object-position: center right;
}

.featured-copy {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
  min-width: 0;
  max-width: min(100%, 40rem);
  padding: 0.35rem 0.55rem 0.7rem;
}

.featured-copy strong {
  font-family: "Inter Tight", sans-serif;
  font-weight: 500;
  font-size: clamp(1.7rem, 3vw, 2.5rem);
  line-height: 1.15;
}

.card-meta {
  display: flex;
  flex-wrap: wrap;
  gap: 0.4rem;
  color: var(--ink-soft);
  font-size: 0.85rem;
}

.cards {
  list-style: none;
  padding: 0;
  margin: 1rem 0 0;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1rem;
}

.cards a {
  color: inherit;
  text-decoration: none;
  display: flex;
  flex-direction: column;
  gap: 0.65rem;
  height: 100%;
  background: var(--surface);
  border: 1px solid var(--line);
  padding: 0.55rem 0.55rem 0.9rem;
}

.cards a:hover { border-color: rgba(255, 75, 36, 0.55); }

.cards strong {
  font-family: "Inter Tight", sans-serif;
  font-weight: 500;
  font-size: 1.12rem;
  line-height: 1.25;
  padding: 0 0.25rem;
}

.card-dek {
  color: var(--ink-soft);
  font-size: 0.92rem;
  padding: 0 0.25rem 0.2rem;
}

.post-card-photo { display: block; overflow: hidden; }

.cards .kicker { padding: 0 0.25rem; }

#sources a { overflow-wrap: anywhere; }

#all-notes ul { columns: 2; padding-left: 1.1rem; }

#all-notes li { break-inside: avoid; margin: 0.3rem 0; }

/* Site nav and footer live in assets/site.css so every page shares one bar. */

main.site-page {
  width: min(100% - 2rem, var(--page));
}

h1, h2, h3 { text-wrap: balance; hyphens: auto; }

body { text-wrap: pretty; }

.placeholder {
  margin: 1.4rem 0;
  padding: 0.9rem 1rem;
  border: 1px dashed var(--accent);
  background: var(--surface);
}

.placeholder strong {
  display: block;
  margin-bottom: 0.35rem;
  font-family: "Inter Tight", sans-serif;
  color: var(--accent);
  font-weight: 500;
}

.tag { color: var(--optic); }

.sales-dek, .sales-lead {
  font-size: 1.15rem;
  max-width: 44rem;
  margin-inline: 0;
  text-align: left;
}

.sales-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-start;
  gap: 0.75rem;
  margin: 1.1rem 0 1.25rem;
}

.sales-actions a {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0.55rem 0.9rem;
  font-family: "Inter Tight", sans-serif;
  text-decoration: none;
}

.sales-primary { background: var(--accent); color: #170804; }

.sales-secondary {
  color: var(--ink);
  border: 1px solid var(--optic);
}

.proof-strip {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-start;
  gap: 0.4rem 1rem;
  list-style: none;
  padding: 0;
  margin: 0 0 1.2rem;
}

.page-hero { margin: 0 0 1.5rem; }

.page-hero--photo {
  position: relative;
  isolation: isolate;
  display: grid;
  align-items: end;
  min-height: 24rem;
  padding: 1.15rem 0 1.5rem;
  overflow: hidden;
}

.page-hero__media {
  position: absolute;
  inset: 0;
  margin: 0;
  z-index: 0;
}

.page-hero__media::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, rgba(7, 7, 6, 0.78) 0%, rgba(7, 7, 6, 0.62) 45%, rgba(7, 7, 6, 0.92) 100%);
}

.page-hero__media picture,
.page-hero__media img,
.page-hero__media video {
  display: block;
  width: 100%;
  height: 100%;
  max-width: none;
  min-width: 0;
  object-fit: cover;
  object-position: center right;
  border: 0;
}

.page-hero__media .shot-mobile { display: none; }

.page-hero__copy {
  position: relative;
  z-index: 1;
  max-width: min(100%, 40rem);
}

.page-hero--photo .sales-secondary { background: rgba(7, 7, 6, 0.62); }

.sales-split {
  display: grid;
  gap: 1.25rem;
  align-items: start;
  margin: 1.5rem 0;
}

.sales-split figure { margin: 0; min-width: 0; }

.sales-split picture,
.sales-split img {
  width: 100%;
  max-width: 100%;
  min-width: 0;
  height: auto;
  display: block;
}

.sales-split img { border: 1px solid var(--line); }

.cards picture { display: block; min-width: 0; max-width: 100%; }

.proof-strip a { color: var(--optic); }

.outcome-grid,
.use-grid {
  list-style: none;
  padding: 0;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem;
}

.outcome-grid li,
.use-grid li {
  background: var(--surface);
  border: 1px solid var(--line);
  padding: 0.85rem 1rem;
}

.outcome-grid h3,
.use-grid h3,
.process h3 { margin: 0 0 0.35rem; }

.process { padding-left: 1.2rem; }

.process li { margin: 0.85rem 0; }

.proof-card {
  background: var(--surface);
  border-left: 3px solid var(--accent);
  padding: 0.9rem 1rem;
  margin: 0.8rem 0;
}

/* PIRX proof shots: styles live in /assets/pirx-shot.css (linked from site-pages). */

.shot-pair {
  display: grid;
  grid-template-columns: minmax(0, 1.7fr) minmax(0, 0.72fr);
  gap: 0.75rem;
  align-items: start;
  margin: 1rem 0;
  min-width: 0;
  max-width: 100%;
}

.shot-pair img,
.case-hero img,
.cards img {
  width: 100%;
  max-width: 100%;
  min-width: 0;
  height: auto;
  display: block;
  border: 1px solid var(--line);
}

.case-hero { margin: 0 0 1.2rem; }

.case-hero .shot-mobile { display: none; }

@media (max-width: 700px) {
  .pirx-chart__pair,
  .shot-pair { grid-template-columns: 1fr; }
  .case-hero .shot-desktop { display: none; }
  .case-hero .shot-mobile { display: block; }
}

.cloud-line { color: var(--optic); }

.price-block {
  border: 1px solid var(--line);
  padding: 0.2rem 1rem 0.4rem;
  margin: 1.2rem 0;
}

main.site-page > .kicker,
main.site-page > h1,
.page-hero .kicker,
.page-hero h1,
main.blog-index > .kicker,
main.blog-index h1,
.blog-index-hero .kicker,
.blog-index-hero h1 {
  text-align: left;
}

main.site-page > h1,
.page-hero h1,
main.blog-index h1,
.blog-index-hero h1 {
  max-width: 22ch;
  margin-inline: 0;
}

main.site-page > .sales-dek,
main.site-page > .sales-lead,
main.site-page > .sales-actions,
.page-hero .sales-dek,
.page-hero .sales-lead,
.page-hero .sales-actions {
  margin-inline: 0;
  text-align: left;
}

main.site-page > p,
main.site-page section > p,
main.site-page section > h2,
main.site-page article > p,
main.site-page article > h2,
.page-hero__copy > p,
.sales-split h2,
.sales-close,
.price-block {
  max-width: 46rem;
  margin-inline: 0;
  text-align: left;
}

main.site-page section > h2,
.sales-split h2,
.sales-close,
.price-block,
.cloud-line {
  text-align: left;
}

main.site-page .crumbs ol { justify-content: flex-start; }

main.site-page section:has(.outcome-grid),
main.site-page section:has(.use-grid),
main.site-page section:has(.extraction-table),
main.site-page section:has(.process) {
  max-width: none;
}

.outcome-grid,
.use-grid,
.extraction-table,
.process,
.cards {
  max-width: none;
  width: 100%;
}

h1, h2, h3 { overflow-wrap: anywhere; }

@media (max-width: 1100px) {
  .content-hero,
  .post-layout,
  .featured-post { grid-template-columns: 1fr; }
  .cards { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .content-hero .hero-copy,
  .featured-copy { text-align: left; }
  .post-aside { position: static; }
  .cta-sticky { flex-direction: column; align-items: stretch; }
  .cta-sticky a { text-align: center; }
  #all-notes ul { columns: 1; }
}

@media (min-width: 1024px) {
  .sales-split { grid-template-columns: minmax(0, 1.15fr) minmax(0, 0.85fr); }
}

@media (max-width: 1023px) {
  .sales-actions { flex-direction: column; align-items: stretch; }
  .sales-actions a { width: 100%; }
  .page-hero--photo .page-hero__media::after,
  main.blog-post .content-hero:has(.content-hero-photo) .content-hero-photo::after,
  .featured-post::after {
    background: linear-gradient(180deg, rgba(7, 7, 6, 0.45) 0%, rgba(7, 7, 6, 0.88) 46%, rgba(7, 7, 6, 0.94) 100%);
  }
}

@media (max-width: 700px) {
  .page-hero__media .shot-desktop { display: none; }
  .page-hero__media .shot-mobile { display: block; }
}

@media (max-width: 700px) {
  .cards,
  .outcome-grid,
  .use-grid { grid-template-columns: 1fr; }
}

/* One finish system for every page that loads this sheet. */
:root {
  --space-1: 0.25rem;
  --space-2: 0.5rem;
  --space-3: 0.75rem;
  --space-4: 1rem;
  --space-5: 1.5rem;
  --space-6: 2rem;
  --space-8: 4rem;
  --radius-control: 10px;
  --radius-frame: 12px;
  --ease-out: cubic-bezier(0.23, 1, 0.32, 1);
  --ink-on-accent: #170804;
  --section: clamp(2.75rem, 6vw, 4.75rem);
  --type-display: clamp(2.1rem, 4.6vw, 3.4rem);
  --type-title: clamp(1.45rem, 2.4vw, 1.85rem);
  --type-body: 1.05rem;
}

html {
  color-scheme: dark;
  scrollbar-color: rgba(245, 240, 232, 0.28) var(--canvas);
}

body {
  font-size: var(--type-body);
  background:
    radial-gradient(ellipse 70% 36% at 50% -8%, rgba(255, 75, 36, 0.08), transparent 58%),
    var(--canvas);
  background-size: auto;
  -webkit-tap-highlight-color: transparent;
}

/* selection lives in assets/site.css */

h1 { font-size: var(--type-display); letter-spacing: -0.03em; }
h2 { font-size: var(--type-title); letter-spacing: -0.02em; margin-top: var(--space-8); }
h1, h2, h3 { scroll-margin-top: 5.25rem; }

a, button, summary { touch-action: manipulation; }

a {
  color: var(--ink);
  text-underline-offset: 0.18em;
  text-decoration-thickness: 1px;
}

a:hover { color: var(--accent); }

a:focus-visible,
button:focus-visible,
summary:focus-visible {
  outline: 2px solid var(--accent);
  outline-offset: 3px;
}

.skip {
  position: absolute;
  left: 1rem;
  top: -4rem;
  z-index: 80;
  background: var(--accent);
  color: var(--ink-on-accent);
  text-decoration: none;
  padding: 0.65rem 0.95rem;
  border-radius: var(--radius-control);
  font-family: "Inter Tight", sans-serif;
}

.skip:focus { top: 0.65rem; color: var(--ink-on-accent); }

.site-nav {
  min-height: 4rem;
  padding-inline: 1.25rem;
  background: transparent;
}

/* Blur lives on the bar itself. A filter on .site-nav would trap the fixed
   phone sheet and the desktop services menu behind the page. */
.site-nav::before {
  content: "";
  position: absolute;
  z-index: -1;
  inset: 0;
  background: rgba(7, 7, 6, 0.78);
  backdrop-filter: blur(16px);
  -webkit-backdrop-filter: blur(16px);
  pointer-events: none;
}

.site-nav__links a { font-size: 0.95rem; }

.site-nav__links a.site-nav__cta,
.sales-primary,
.cta a,
.price-block > p > a {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 44px;
  padding: 0 1rem;
  border-radius: var(--radius-control);
  background: var(--accent);
  border: 1px solid var(--accent);
  color: var(--ink-on-accent);
  text-decoration: none;
  font-family: "Inter Tight", sans-serif;
  transition: background-color 160ms var(--ease-out), border-color 160ms var(--ease-out), color 160ms var(--ease-out), transform 160ms var(--ease-out);
}

.sales-actions a { min-height: 48px; border-radius: var(--radius-control); }

.sales-secondary {
  background: transparent;
  color: var(--ink);
  border: 1px solid rgba(245, 240, 232, 0.28);
}

.page-hero--photo .sales-secondary { background: rgba(7, 7, 6, 0.62); }

.sales-secondary:hover,
.sales-secondary:focus-visible {
  color: var(--ink);
  border-color: var(--ink);
  background: rgba(7, 7, 6, 0.78);
}

.site-nav__links a.site-nav__cta:hover,
.site-nav__links a.site-nav__cta:focus-visible,
.sales-primary:hover,
.sales-primary:focus-visible,
.cta a:hover,
.cta a:focus-visible,
.price-block > p > a:hover,
.price-block > p > a:focus-visible {
  background: var(--signal);
  border-color: var(--signal);
  color: var(--ink-on-accent);
}

.site-nav__links a.site-nav__cta:active,
.sales-primary:active,
.cta a:active,
.price-block > p > a:active,
.sales-secondary:active {
  transform: translateY(1px);
}

main.site-page > section {
  padding-top: var(--section);
}

main.site-page > section > h2,
.sales-split h2,
.sales-close > h2,
.price-block > h2 {
  margin-top: 0;
}

.cards a,
.outcome-grid li,
.use-grid li,
.featured-post,
.author-box,
.proof-card,
.key-stat,
.cta,
.note,
.placeholder,
.todo,
.draft,
.scheduled,
.preview-banner,
.sales-close,
.price-block,
.pirx-chart {
  border-radius: var(--radius-frame);
}

.cards a,
.featured-post,
.sales-split figure,
.cards picture,
.post-card-photo,
.shot-pair,
.case-hero {
  overflow: hidden;
}

.cards a {
  padding: 0 0 1.1rem;
  gap: 0.7rem;
  transition: border-color 160ms var(--ease-out), transform 160ms var(--ease-out);
}

.cards a:hover,
.cards a:focus-visible,
.featured-post:hover,
.featured-post:focus-visible {
  border-color: rgba(255, 75, 36, 0.7);
}

.cards strong,
.cards .kicker,
.cards .card-dek,
.cards .card-meta,
.cards a > span {
  padding-inline: 1rem;
}

.cards a > span,
.card-dek { color: var(--ink-soft); }

.cards img,
.shot-pair img,
.case-hero img,
.sales-split img,
.featured-photo img {
  border: 0;
  border-radius: 0;
}

.proof-card,
.key-stat,
.cta,
.scheduled,
.draft,
.todo,
.preview-banner {
  border: 1px solid var(--line);
  border-left: 1px solid var(--line);
  box-shadow: inset 0 1px 0 rgba(245, 240, 232, 0.06);
}

.sales-close,
.price-block {
  max-width: none;
  width: 100%;
  margin-top: var(--space-6);
  padding: 1.75rem 1.35rem 1.5rem;
  background: var(--surface);
  border: 1px solid var(--line);
  box-shadow: inset 0 1px 0 rgba(245, 240, 232, 0.08);
}

.sales-close > h2,
.sales-close > p,
.sales-close > .sales-actions,
.price-block > h2,
.price-block > p {
  max-width: 46rem;
}

.note,
.placeholder,
.todo,
.draft {
  margin: var(--space-5) 0;
  padding: 1.15rem 1.25rem;
  background: var(--surface);
}

.placeholder strong { display: none; }

.note p:last-child,
.placeholder p:last-child { margin-bottom: 0; }

.note a,
.todo a,
.draft a { color: var(--ink); }

.site-foot {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 0.85rem;
  margin-top: var(--section);
  padding: 2rem 1.5rem 2.75rem;
  border-top: 1px solid var(--line);
  background: #0c0c0a;
}

.site-foot__brand,
.site-foot__word {
  margin: 0;
  font-family: "Inter Tight", sans-serif;
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -0.05em;
  font-size: clamp(1.5rem, 9.2vw, 8rem);
  max-width: 100%;
  line-height: 0.9;
}

.site-foot__links {
  display: flex;
  flex-wrap: wrap;
  gap: 0.2rem 1.25rem;
}

.site-foot a {
  color: var(--ink-soft);
  text-decoration: none;
}

.site-foot a:hover,
.site-foot a:focus-visible { color: var(--ink); }

.pillar-filter label { border-radius: var(--radius-control); }

@media (hover: hover) and (pointer: fine) {
  .site-nav__links a.site-nav__cta:hover,
  .sales-primary:hover,
  .cta a:hover,
  .price-block > p > a:hover,
  .sales-secondary:hover,
  .cards a:hover,
  .featured-post:hover {
    transform: translateY(-2px);
  }
}

@media (prefers-reduced-motion: reduce) {
  .site-nav__links a.site-nav__cta,
  .sales-primary,
  .sales-secondary,
  .cta a,
  .price-block > p > a,
  .cards a,
  .featured-post {
    transform: none;
    transition: none;
  }
}

/* ---- Premium UI tokens (derived from the service imagery) ---- */
:root {
  --ui-surface-0: #070706;
  --ui-surface-1: #11110F;
  --ui-surface-2: #1A1A17;
  --ui-border: 1px solid var(--line);
  --ui-border-hover: var(--line-strong);
  --ui-r-card: 8px;
  --ui-r-control: 6px;
  --ui-r-pill: 999px;
  --ui-shadow: 0 1px 2px rgba(0, 0, 0, 0.55), 0 1px 1px rgba(0, 0, 0, 0.35), 0 18px 48px -12px rgba(0, 0, 0, 0.6);
  --ui-done: #C6FFB3;
  --ui-progress: #8DEBF2;
  --ui-action: #FF4B24;
  --ui-grid: linear-gradient(rgba(245, 240, 232, 0.04) 1px, transparent 1px) 0 0 / 32px 32px,
             linear-gradient(90deg, rgba(245, 240, 232, 0.04) 1px, transparent 1px) 0 0 / 32px 32px;
}
.ui-pill { display: inline-flex; align-items: center; gap: .4em; padding: .15em .65em; border-radius: var(--ui-r-pill); font-size: .8em; border: 1px solid currentColor; }
.ui-pill--done { color: var(--ui-done); background: color-mix(in oklab, var(--ui-done) 12%, transparent); border-color: color-mix(in oklab, var(--ui-done) 40%, transparent); }
.ui-pill--progress { color: var(--ui-progress); background: color-mix(in oklab, var(--ui-progress) 12%, transparent); border-color: color-mix(in oklab, var(--ui-progress) 40%, transparent); }
.ui-pill--action { color: var(--ui-action); background: color-mix(in oklab, var(--ui-action) 12%, transparent); border-color: color-mix(in oklab, var(--ui-action) 40%, transparent); }
.ui-connector { position: relative; height: 1px; background: var(--ui-action); }
.ui-connector--cyan { background: var(--ui-progress); }
.ui-connector::before, .ui-connector::after { content: ""; position: absolute; top: -2.5px; width: 6px; height: 6px; border-radius: 50%; background: inherit; }
.ui-connector::before { left: 0; } .ui-connector::after { right: 0; }

/* Cards */
.fn-card, .cards > li, .proof-card {
  background: var(--ui-surface-1);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  box-shadow: var(--ui-shadow);
  overflow: hidden;
  transition: border-color .2s ease;
}
.proof-card { border-left: 2px solid var(--ui-action); }
.fn-card:hover, .cards > li:hover { border-color: var(--ui-border-hover); }
.fn-card__links a { border-top: var(--ui-border); }
.btn { border-radius: var(--ui-r-control); }
input, textarea, select { border-radius: var(--ui-r-control); }

/* FAQ */
.faq details, .faq-list details {
  background: var(--ui-surface-1);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  padding: 0 1rem;
  margin: 0 0 .6rem;
  transition: border-color .2s ease;
}
.faq details:last-of-type { border-bottom: var(--ui-border); }
.faq details:hover, .faq-list details:hover { border-color: var(--ui-border-hover); }
.faq details[open], .faq-list details[open] { background: var(--ui-surface-2); box-shadow: var(--ui-shadow); }
.faq summary, .faq-list summary { position: relative; padding-left: 1.1rem; }
.faq summary::before, .faq-list summary::before { content: ""; position: absolute; left: 0; top: 50%; width: 6px; height: 6px; margin-top: -3px; border-radius: 50%; background: var(--ui-action); }
.faq details[open] summary::before, .faq-list details[open] summary::before { background: var(--ui-done); }

/* Faint grid behind hero and feature sections */
.hero, .page-hero, .sales-split, .models, .notes, #proof { position: relative; isolation: isolate; }
.hero::after, .page-hero::after, .sales-split::after, .models::after, .notes::after, #proof::after {
  content: ""; position: absolute; inset: 0; z-index: -1; pointer-events: none;
  background: var(--ui-grid);
  -webkit-mask-image: radial-gradient(ellipse at 50% 40%, #000 30%, transparent 80%);
          mask-image: radial-gradient(ellipse at 50% 40%, #000 30%, transparent 80%);
}

.proof-strip__label { color: var(--ink-soft); }

.wm-dot { color: var(--accent, #FF4B24); }

/* AI visibility + PIRX — proof-first editorial pages */
.visibility-hero__metrics,
.pirx-case__metrics {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  margin: -0.5rem 0 1.5rem;
  background: var(--line);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  overflow: hidden;
  box-shadow: var(--ui-shadow);
}

.metric {
  display: grid;
  align-content: center;
  min-height: 7.5rem;
  margin: 0 !important;
  padding: 1rem 1.2rem;
  background:
    linear-gradient(135deg, color-mix(in oklab, var(--accent) 8%, transparent), transparent 55%),
    var(--ui-surface-1);
}

.metric strong {
  font: 600 clamp(2rem, 4vw, 3.6rem)/0.92 var(--display);
  letter-spacing: -0.055em;
  color: var(--ink);
}

.metric span {
  margin-top: 0.45rem;
  color: var(--ink-soft);
  font: 500 0.72rem/1.25 var(--label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.visibility-page > section,
.pirx-case > section {
  margin-block: 0;
  padding-block: clamp(3rem, 7vw, 6.5rem);
  border-top: var(--ui-border);
}

.visibility-intro,
.pirx-case__story,
.pirx-case__next {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(2rem, 7vw, 7rem);
  align-items: start;
}

.visibility-intro h2,
.pirx-case__story h2,
.pirx-case__next h2 {
  margin-top: 0.4rem;
  max-width: 14ch;
}

.visibility-intro__copy p:first-child,
.pirx-case__story > div:last-child p:first-child {
  margin-top: 0;
  color: var(--ink);
  font-size: clamp(1.15rem, 2vw, 1.45rem);
  line-height: 1.45;
}

.visibility-outcomes > h2 {
  max-width: 18ch;
  margin: 0.45rem 0 1.6rem;
}

.visibility-page .outcome-grid {
  grid-template-columns: repeat(4, minmax(0, 1fr));
  counter-reset: outcome;
}

.visibility-page .outcome-grid li {
  position: relative;
  min-height: 15rem;
  padding: 4.5rem 1.2rem 1.2rem;
  counter-increment: outcome;
}

.visibility-page .outcome-grid li::before {
  content: "0" counter(outcome);
  position: absolute;
  top: 1.15rem;
  left: 1.2rem;
  color: var(--accent);
  font: 600 0.72rem/1 var(--label);
  letter-spacing: 0.12em;
}

.visibility-use {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(18rem, 0.85fr);
  gap: clamp(2rem, 6vw, 6rem);
  align-items: center;
}

.visibility-use .use-grid { grid-template-columns: 1fr; }
.visibility-use .use-grid li { padding: 1rem 1.1rem; }
.visibility-use .sales-split__photo { overflow: hidden; border-radius: var(--ui-r-card); }
.visibility-use .sales-split__photo img { aspect-ratio: 4 / 5; object-fit: cover; }

.visibility-process > h2 { max-width: 18ch; margin: 0.45rem 0 2rem; }
.visibility-process > ol,
.pirx-case__method ol {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  margin: 0;
  padding: 0;
  list-style: none;
  background: var(--line);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  overflow: hidden;
}

.visibility-process li,
.pirx-case__method li {
  min-width: 0;
  padding: 1.2rem;
  background: var(--ui-surface-1);
}

.visibility-process li > span,
.pirx-case__method li > span {
  display: block;
  margin-bottom: 2.5rem;
  color: var(--accent);
  font: 600 0.72rem/1 var(--label);
  letter-spacing: 0.12em;
}

.visibility-process li h3,
.pirx-case__method li h3 { margin: 0 0 0.45rem; }

.visibility-proof,
.pirx-case__results {
  display: grid;
  grid-template-columns: minmax(16rem, 0.72fr) minmax(0, 1.28fr);
  gap: clamp(2rem, 6vw, 5rem);
  align-items: center;
}

.visibility-proof__copy h2,
.pirx-case__results-copy h2 { max-width: 13ch; margin-top: 0.45rem; }
.visibility-proof .pirx-chart,
.pirx-case__results .pirx-chart { min-width: 0; margin: 0; }
.visibility-proof .pirx-shot__stage,
.pirx-case__results .pirx-shot__stage { transform: none !important; }

.visibility-compare > h2,
.visibility-faq > h2 { margin-top: 0.45rem; }
.visibility-compare table { min-width: 44rem; }
.visibility-page .sales-close { max-width: none; padding-inline: clamp(1.25rem, 5vw, 4rem); background: var(--ui-surface-1); }
.visibility-page .sales-close h2 { max-width: 17ch; }

.pirx-case .page-hero h1 { max-width: 15ch; }
.pirx-case .page-hero__media img { object-position: center 18%; }
.pirx-case__metrics { margin-top: 0; }

.pirx-case__gallery {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1rem;
}

.pirx-case__gallery-head {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: minmax(10rem, 0.55fr) minmax(0, 1.45fr);
  gap: 2rem;
  align-items: end;
  margin-bottom: 1rem;
}

.pirx-case__gallery-head h2 { max-width: 20ch; margin: 0; }
.pirx-case__gallery > .case-window:first-of-type { grid-column: 1 / -1; }

.case-window {
  margin: 0;
  min-width: 0;
  overflow: hidden;
  background: var(--ui-surface-1);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  box-shadow: var(--ui-shadow);
}

.case-window__bar {
  display: flex;
  align-items: center;
  gap: 0.4rem;
  min-height: 2.4rem;
  padding: 0.55rem 0.75rem;
  border-bottom: var(--ui-border);
}

.case-window__bar span {
  width: 0.42rem;
  height: 0.42rem;
  border-radius: 50%;
  background: var(--ui-border-hover);
}

.case-window__bar span:first-child { background: var(--accent); }
.case-window__bar strong {
  margin-left: auto;
  color: var(--ink-soft);
  font: 500 0.68rem/1 var(--label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.case-window__viewport {
  position: relative;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background: #050505;
}

.pirx-case__gallery > .case-window:first-of-type .case-window__viewport { aspect-ratio: 16 / 7.5; }
.case-window__viewport picture,
.case-window__viewport img {
  position: absolute;
  inset: 0;
  display: block;
  width: 100%;
  height: 100%;
}
.case-window__viewport img { object-fit: cover; object-position: top center; border: 0; }
.case-window--middle .case-window__viewport img { object-position: center 36%; }
.case-window--article .case-window__viewport img { object-position: center 18%; }
.case-window figcaption { padding: 0.9rem 1rem 1rem; color: var(--ink-soft); font-size: 0.86rem; }

.pirx-case__results { background: var(--ui-surface-1); margin-inline: -1rem; padding-inline: clamp(1.1rem, 4vw, 2.2rem); }
.pirx-case__results-copy > p:not(.eyebrow) { max-width: 38rem; }
.pirx-case__method > h2 { max-width: 17ch; margin: 0.45rem 0 2rem; }
.pirx-case__method ol { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.pirx-case__app > h2 { max-width: 24ch; }
.pirx-case__app > p:not(.eyebrow) { max-width: 44rem; }
.pirx-case__app > h2 { margin-bottom: 1.4rem; }
.pirx-case__app > ol { margin-bottom: 1.2rem; }
.pirx-case__app li > span { margin-bottom: 1rem; }
.pirx-case__next ul { display: flex; flex-wrap: wrap; gap: 0.65rem 1.25rem; padding-left: 1rem; }

@media (max-width: 900px) {
  .visibility-page .outcome-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .visibility-process > ol { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .visibility-intro,
  .visibility-use,
  .visibility-proof,
  .pirx-case__story,
  .pirx-case__results,
  .pirx-case__next { grid-template-columns: 1fr; }
  .visibility-use .sales-split__photo img { aspect-ratio: 16 / 9; }
  .pirx-case__gallery-head { grid-template-columns: 1fr; gap: 0.5rem; }
}

@media (max-width: 600px) {
  .visibility-hero__metrics,
  .pirx-case__metrics { margin-top: 0; }
  .metric { min-height: 6.4rem; padding: 0.75rem 0.65rem; }
  .metric strong { font-size: clamp(1.65rem, 9vw, 2.4rem); }
  .metric span { font-size: 0.58rem; letter-spacing: 0.045em; }
  .visibility-page > section,
  .pirx-case > section { padding-block: 3.15rem; }
  .visibility-page .outcome-grid,
  .pirx-case__method ol,
  .pirx-case__gallery { grid-template-columns: 1fr; }
  .visibility-page .outcome-grid,
  .visibility-process > ol,
  .pirx-case__app > ol {
    grid-template-columns: none;
    grid-auto-flow: column;
    grid-auto-columns: minmax(17rem, 82%);
    overflow-x: auto;
    overflow-y: hidden;
    scroll-snap-type: x mandatory;
    overscroll-behavior-inline: contain;
  }
  .visibility-page .outcome-grid li,
  .visibility-process li,
  .pirx-case__app li { scroll-snap-align: start; }
  .visibility-page .outcome-grid li { min-height: 0; padding-top: 3.75rem; }
  .visibility-process li > span,
  .pirx-case__method li > span { margin-bottom: 1.25rem; }
  .pirx-case__gallery-head,
  .pirx-case__gallery > .case-window:first-of-type { grid-column: auto; }
  .case-window__viewport,
  .pirx-case__gallery > .case-window:first-of-type .case-window__viewport { aspect-ratio: 1; }
  .case-window--middle .case-window__viewport img { object-position: center 18%; }
  .case-window--article .case-window__viewport img { object-position: top center; }
  .pirx-case__results { margin-inline: -1rem; padding-inline: 1rem; }
}

/* Remaining marketing templates — editorial hierarchy shared across the site. */
.section-heading { max-width: 46rem; }
.section-heading .eyebrow { margin-bottom: 0.45rem; }
.section-heading h2 { max-width: 18ch; margin: 0; }
.section-heading > p:last-child:not(.eyebrow) { max-width: 42rem; color: var(--ink-soft); }

.editorial-split {
  display: grid;
  grid-template-columns: minmax(0, 0.78fr) minmax(0, 1.22fr);
  gap: clamp(2rem, 7vw, 7rem);
  align-items: start;
}
.editorial-split__body { max-width: 43rem; }
.editorial-split__body > :first-child { margin-top: 0; }
.editorial-split__body p:first-child {
  color: var(--ink);
  font-size: clamp(1.1rem, 2vw, 1.4rem);
  line-height: 1.5;
}

.collection-page .page-hero { margin-bottom: 0; }
.collection-index {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px;
  margin: 0 0 clamp(3rem, 7vw, 6rem);
  overflow: hidden;
  background: var(--line);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  box-shadow: var(--ui-shadow);
}
.collection-index p {
  display: grid;
  min-height: 7rem;
  align-content: center;
  gap: 0.4rem;
  margin: 0;
  padding: 1rem 1.2rem;
  background: var(--ui-surface-1);
}
.collection-index strong {
  color: var(--ink);
  font: 600 clamp(1.8rem, 4vw, 3.2rem)/0.95 var(--display);
  letter-spacing: -0.05em;
}
.collection-index span {
  color: var(--ink-soft);
  font: 500 0.68rem/1.2 var(--label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.collection-page .fn-group {
  padding-block: clamp(2.5rem, 6vw, 5rem);
  border-top: var(--ui-border);
}
.collection-page .fn-group > h2 { margin-bottom: 0.35rem; }
.collection-page > .cards { counter-reset: collection-card; }
.collection-page > .cards > li { position: relative; counter-increment: collection-card; }
.collection-page > .cards > li::before {
  content: "0" counter(collection-card);
  position: absolute;
  z-index: 2;
  top: 0.8rem;
  left: 0.8rem;
  display: grid;
  width: 2rem;
  aspect-ratio: 1;
  place-items: center;
  border-radius: 50%;
  background: rgba(7, 7, 6, 0.82);
  color: var(--ink);
  font: 600 0.65rem/1 var(--label);
  letter-spacing: 0.08em;
  backdrop-filter: blur(8px);
}

.service-page > section,
.case-study > section,
.product-page > section,
.course-page > section {
  margin-block: 0;
  padding-block: clamp(3.25rem, 7vw, 6.5rem);
  border-top: var(--ui-border);
}
.service-page .outcome-grid { grid-template-columns: repeat(4, minmax(0, 1fr)); counter-reset: outcome; }
.service-page .outcome-grid li {
  position: relative;
  min-height: 14rem;
  padding: 4rem 1.1rem 1.1rem;
  counter-increment: outcome;
}
.service-page .outcome-grid li::before {
  content: "0" counter(outcome);
  position: absolute;
  top: 1.15rem;
  left: 1.1rem;
  color: var(--accent);
  font: 600 0.7rem/1 var(--label);
  letter-spacing: 0.12em;
}
.service-page__process .process {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 1px;
  margin-top: 1.5rem;
  padding: 0;
  overflow: hidden;
  list-style: none;
  background: var(--line);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
}
.service-page__process .process li { margin: 0; padding: 1.2rem; background: var(--ui-surface-1); }
.service-page__close {
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 1.1rem;
  border-top: var(--ui-border);
  color: var(--ink-soft);
  font: 500 0.7rem/1 var(--label);
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.experience-panel {
  margin: 0;
  padding: 0 !important;
  overflow: hidden;
  background: var(--ui-surface-1);
  border: var(--ui-border) !important;
  border-radius: var(--ui-r-card);
  box-shadow: var(--ui-shadow);
}
.experience-panel__bar {
  display: flex;
  align-items: center;
  gap: 0.42rem;
  min-height: 2.5rem;
  padding: 0.55rem 0.8rem;
  border-bottom: var(--ui-border);
}
.experience-panel__bar span { width: 0.43rem; aspect-ratio: 1; border-radius: 50%; background: var(--ui-border-hover); }
.experience-panel__bar span:first-child { background: var(--accent); }
.experience-panel__bar strong {
  margin-left: auto;
  color: var(--ink-soft);
  font: 500 0.68rem/1 var(--label);
  letter-spacing: 0.08em;
  text-transform: uppercase;
}
.experience-panel__viewport {
  position: relative;
  aspect-ratio: 16 / 9;
  overflow: hidden;
  background: #050505;
}
.experience-panel__viewport img,
.experience-panel__viewport video {
  display: block;
  width: 100%;
  height: 100%;
  max-width: none;
  object-fit: cover;
  object-position: top center;
  border: 0;
}
.experience-panel__viewport video.case-film { object-fit: contain; object-position: center; }
.case-study__gallery > .section-heading { margin-bottom: 1.5rem; }
.case-study__next {
  display: grid;
  grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr);
  gap: clamp(2rem, 7vw, 7rem);
  background: linear-gradient(135deg, color-mix(in oklab, var(--accent) 8%, transparent), transparent 55%);
}
.case-study__next ul { display: flex; flex-wrap: wrap; gap: 0.7rem 1.35rem; padding-left: 1rem; }

.premium-cta {
  padding-inline: clamp(1.2rem, 5vw, 4rem) !important;
  background:
    linear-gradient(135deg, color-mix(in oklab, var(--accent) 9%, transparent), transparent 52%),
    var(--ui-surface-1);
}
.premium-cta .note { max-width: 42rem; border-color: transparent; background: transparent; padding: 0; }
.premium-cta .note p:last-child { display: none; }

.about-page__story,
.legal-page__document {
  max-width: 52rem;
  padding-top: clamp(2.5rem, 6vw, 5rem);
}
.about-page__story h2,
.legal-page__document h2 { margin-top: clamp(2.6rem, 6vw, 4.5rem); }
.about-page__story ul {
  display: grid;
  gap: 1px;
  padding: 0;
  overflow: hidden;
  list-style: none;
  background: var(--line);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
}
.about-page__story li { padding: 1rem 1.1rem; background: var(--ui-surface-1); }
.legal-page__document {
  padding-inline: clamp(1.2rem, 5vw, 4rem);
  padding-bottom: clamp(3rem, 7vw, 6rem);
  background: var(--ui-surface-1);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
}
.start-page .intake-form { box-shadow: var(--ui-shadow); }
.confirmation-page {
  min-height: min(50rem, calc(100svh - var(--nav-h, 3.5rem)));
  display: grid;
  place-items: center;
  padding-block: clamp(4rem, 12vw, 9rem);
}
.confirmation-page__panel {
  width: min(42rem, 100%);
  padding: clamp(1.5rem, 5vw, 4rem);
  background:
    radial-gradient(circle at 82% 12%, color-mix(in oklab, var(--accent) 14%, transparent), transparent 32%),
    var(--ui-surface-1);
  border: var(--ui-border);
  border-radius: var(--ui-r-card);
  box-shadow: var(--ui-shadow);
}
.confirmation-page__mark {
  width: 3rem;
  height: 3rem;
  display: grid;
  place-items: center;
  margin: 1.5rem 0 2rem;
  color: var(--canvas);
  background: var(--accent);
  border-radius: 50%;
  font-weight: 700;
}
.confirmation-page__panel h1 { max-width: 11ch; }
.confirmation-page__panel .lede { max-width: 36rem; }
.confirmation-page__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem;
  margin: 2rem 0 0;
}

@media (max-width: 900px) {
  .editorial-split,
  .case-study__next { grid-template-columns: 1fr; gap: 1.5rem; }
  .service-page .outcome-grid,
  .service-page__process .process { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 600px) {
  .collection-index { grid-template-columns: 1fr; }
  .collection-index p { min-height: 5.5rem; }
  .service-page .outcome-grid,
  .service-page__process .process {
    grid-template-columns: none;
    grid-auto-flow: column;
    grid-auto-columns: minmax(17rem, 84%);
    overflow-x: auto;
    scroll-snap-type: x mandatory;
  }
  .service-page .outcome-grid li,
  .service-page__process .process li { scroll-snap-align: start; }
  .service-page .outcome-grid li { min-height: 0; }
  .experience-panel__viewport { aspect-ratio: 1 / 1; }
  .experience-panel__viewport:has(> .case-film) { aspect-ratio: 16 / 9; }
  .premium-cta { margin-inline: -1rem; }
}