pirx.ca | Abracadabra AI

398Ksearch impressions

46.5KAI-feature impressions

90days, Jul 18–Oct 17

The brief

Build something useful enough to earn the search.

pirx.ca is the PIRX app, its machine learning, and the blogs. We designed and built all three. The app is the product people use. The blogs are the public pages behind the search record below. The blogs answer the specific questions runners already type into search and AI assistants.

The app

We designed and built the PIRX app and its machine learning.

01
Projected Time
The race time a runner’s own training supports today. One odd run can’t swing it.
02
Supported Range
The band around it. Thin or messy data makes the band wider, not the number bolder.
03
Five Structural Drivers
Aerobic Base, Threshold Density, Speed Exposure, Running Economy and Load Consistency. They always add up to the Improvement Since Baseline.

A runner connects the watch they already wear. Personal models, including gradient boosting, learn each runner’s patterns and are only used when they beat the app’s safe rules. Athletic estimates, not medical advice. See how we build machine learning.

The system

Product, evidence, and useful answers—one connected experience.

pirx.ca home page, with a race time predictor: recent race, goal race, and race date. — A race predictor that turns a recent result into a useful next target.

pirx.ca home page on a desktop browser, scrolled past the hero to the predictor, a sample result, and the running guides. — The product, sample output, and guidance continue as one deliberate journey.

A pirx.ca guide, Good 10K time by age, open on a desktop browser. — Specific public guides give search engines and answer engines something real to cite.

The result

Demand compounded. The evidence stayed attached.

Google Search Console, Jul 18 to Oct 17, 2026, recorded 398K search impressions, 1.94K clicks, and an average position of 7.6. The count starts near zero in mid-July.

The Generative AI features report is a separate number and is not added to the search total. It recorded 46.5K impressions in the same window. The top pages are the blog guides: Good 10K time by age (11,068), Good half marathon time by age (8,192), and Good 5K time by age (6,728).

The AI-feature count is separate and is not added to the search total. Results vary by site; these are pirx.ca’s own dated numbers.