Custom software
Human in the loop Digital Workers for your business
Digital workers get the work done, like magic.
Custom software and AI tools, built for how you work. We design, build and run them, so they fit your business, not the other way around.
abracadabra.
Meet HQ
the digital office for your Grokbot agents
A 56-second silent video about HQ. Every request lands as a card on the work board and becomes a written plan before work starts. A team of digital workers, which are AI agents, picks up the work, searches the skill library for each task, uses the skill packs, cites the skills used and reports whether they helped. Client Services reviews before anything reaches you, and finished work lands in your folders and Library. Only client-approved finished work can be scheduled or posted: once a piece is approved and your accounts are connected, it is scheduled into your next open slot, for Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, Google Business and Bluesky. HQ runs on Cloudflare. The video ends with the Readiness Check, a five-to-seven-minute questionnaire.
SchemaThought → working software
Listening
Time travel
It feels like magic.
Most software projects are mostly waiting: for sign-off, for handoffs, for the next step to start. Remove the waiting and the calendar shrinks.
There is no sleight of hand. The thinking is written into one engineered plan, and every downstream workstream runs at once. The work does not shrink. The gaps between the work disappear.
Discover
Specify
Design
Build
Test
Release
The serial calendar
Each phase waits on a handoff.
Front-load the thinking
Discovery and specification collapse into one engineered plan.
Run everything at once
Every part of the project moves at once, from search and marketing to sales, service and operations.
Arrive before the due date
The same scope ships early, and that feels like magic.
The menu
Any job you can describe can be built.
One service, or the whole menu. Each one is built around how you already work.
The menu
Show up in answers
Models
Built with
Workers AI
Amazon Bedrock
Anthropic
Azure OpenAI
Baseten
Cartesia
Cerebras
Cohere
Deepgram
DeepSeek
ElevenLabs
Fal AI
Google AI Studio
Google Vertex AI
Groq
Hugging Face
Ideogram
Mistral AI
OpenAI
OpenRouter
Parallel
Perplexity
Replicate
xAI
Meta Llama
Google Gemma- Mistral
Qwen- DeepSeek
gpt-oss
NVIDIA Nemotron
Moonshot Kimi
Zhipu GLM
IBM Granite
Black Forest Labs FLUX
Stability
Leonardo
Whisper
BAAI
Custom software
Everything you need to put AI to work in your business.
Search & AI visibility
Show up when someone asks a search engine or an AI assistant for what you do.
Marketing
Ship on-brand images, video, and voice, and research you can open and check.
Sales
An assistant that keeps the conversation and finishes the request in the tools you already use.
Customer service
Callers get an answer from your records, and a person when the call needs one.
MCP connectors
Let Claude, ChatGPT and other assistants use your tools safely, with a yes from you before any change.
Machine learning
Models that learn from your records and show a clear number, a fair range and the reasons, like the PIRX app.
Operations
Turn the way you already work into software, answers from your files, and web jobs that run themselves.
Design
Websites and product pages built to sell, live today for StrongFoam, Milrcorr and pirx.ca.
Platform
Use the best model for every job, on one bill, and let AI do real work, safely.
Proof
Work we can name.
StrongFoam website
A public site where a visitor can start an estimate and book, so the request stays with the page. The record you work in: the customer, the job, and the numbers, in one place.
Milrcorr
The public site for StrongFoam’s sister commercial fit-out work. A visitor can see the work and request an estimate.
SuperPatch products
Public product pages: the offer, the comparison, and the questions a buyer asks.
pirx.ca
We designed and built the PIRX app, its machine learning, and the blogs. From near-zero to 398K search impressions and 46.5K AI-feature impressions in 90 days, Jul 18 to Oct 17, 2026.
398K search impressions
46.5K AI-feature impressions
pirx.ca, Jul 18 to Oct 17, 2026
HQ
One place to request, review and approve the work.
HQ is the workspace where your Abracadabra team and a crew of digital workers deliver. Nothing reaches your folders or your social networks until it has been reviewed and you have approved it. It is for CEOs and business owners leveraging AI across their businesses.
Illustrative interface. Sample content. Request it
Each request becomes a card on your board, with a plan for the work.
Illustrative interface. Sample content. Review it
Finished work is held, checked by Client Services, then released for you to approve, change or remove.
Illustrative interface. Sample content. Schedule it
Once a piece is approved and your accounts are connected, it is scheduled into your next open slot. Networks: Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, Google Business and Bluesky.
Meet HQHow client work moves through HQ
Our digital workers search a skill library for every task. New to agents? What is an AI agent?
Models
Every AI model. One bill.
Use the right model for every job, on one invoice.
Search & AI visibility
Get found in AI search.
pirx.ca went from near-zero to 398K search impressions and 46.5K AI-feature impressions in 90 days.
Google Search Console, Jul 18 to Oct 17, 2026. The AI-feature count is separate and is not added to the search total.
Search impressions
398K
1.94K clicks · avg position 7.6
AI-feature impressions
46.5K
Separate report · not added to search
Google Search Console, Jul 18 to Oct 17, 2026. AI-feature impressions are a separate report and are not added to the search total.
Apps that scale, proudly built with Cloudflare.
They grow with your business, from the first user to millions, without a rebuild, and stay fast, secure, and available wherever your customers are.
- Security built in
- AI tools on the same network
- Runs close to every visitor
Why We Build on Cloudflare: Security, AI and the Edge
Our site, our Readiness Check and HQ all run on Cloudflare. Here is what the platform gives us for safety, AI tools, data and cost, with sources.
Questions
What does Abracadabra AI build?
We design, build and run AI-powered tools that fit your business. AI handles the busywork, and you keep the customer relationship. Recent work includes Milrcorr, the StrongFoam website, Schema, LLM Leverage and Super Funnel.
Do you only build software?
No. We can also handle the marketing, the website, and getting you found, all built around how you work.
What does the name Abracadabra mean?
Traced back far enough, Abracadabra is Aramaic, roughly avra kadavra: I will create as I speak. Describe how your business works, and we turn it into real, running software, not a mockup.
Do you have results to show?
pirx.ca went from near-zero to 398K search impressions and 46.5K AI-feature impressions in 90 days (Google Search Console, Jul 18 to Oct 17, 2026).
How does a project work?
We learn how the work gets done today, build the software around it, and launch it with you. You keep the system, plus a short film and script to show it off.
Who is Abracadabra AI for?
Businesses whose work doesn’t fit off-the-shelf software, or who are tired of juggling tools that each hold a piece of the customer.
What if a product I can buy already does the job?
Buy it. When it does not fit, we build the one that does.
Are the wellness assessments you build diagnostic?
No. The clinical-style assessments we have shipped are non-diagnostic. They educate and route a person to a next step. They do not diagnose.
How do I know if my business is ready to put AI to work?
Take the Readiness Check. It shows where the work slows down: whether the data, the workflow, the owner, and the decision can support real work, and how visible the public site is to answer engines. It scores readiness, growth and website visibility, and names the stage your business is at. It gives you next steps for your business. Five to seven minutes, then a thirty-minute working session if you want one.
Start
Start a project
Tell us how your work gets done, and we’ll build software that fits it.
The name
I will create as I speak.
Abracadabra, traced back far enough, is Aramaic, roughly avra kadavra. Not a spell. You describe the work, and it becomes real software.