Product
One place to request, review and approve the work.
HQ is the workspace where our team and a crew of digital workers get your work done. Nothing reaches your folders, and nothing reaches your social networks, until it has been reviewed and you have approved it.
HQ is for CEOs and business owners leveraging AI across their businesses.
How work flows
From request to calendar, one path.
Digital workers do the building. People check it. You decide what goes out.
Request
Send a request by email, through the start-a-project form, or as a note on a piece in your space. HQ logs it and puts it in front of Client Services.
Plan
A card opens on your project board, tied to the request it came from, with a plan for what each piece of work must make.
Agents build
Each digital worker takes a piece, picks the skills it needs for the task, and builds. It files the work to HQ, where the work is held.
Review
Client Services checks the work against your request, and a person on our team signs off. If something is off, it goes back to the agent with a note.
You approve
Once the work is released to your space, you open a piece and approve it, ask for a change, or remove it. A change request opens a new card.
Delivery
Finished work sits in named folders in your space, like Blog or Social. Each file shows its type, and pictures show a small thumbnail.
Social calendar
Only approved work can be scheduled to your social networks. Once a piece is approved and your accounts are connected, it is scheduled into your next open slot.
Want the longer walk-through? Read How Client Work Moves Through HQ and Our AI Agents.
Review and approval
Checked before it reaches you. Approved by you before it goes anywhere.
HQ holds finished work until people have checked it. You see it when it is ready, and you make the call.
- Held by default. Work an agent files stays out of your folders, previews, shared links and search until it is released.
- Client Services reviews first. It checks the work against your request, and sends it back to the agent with a note when something is off.
- You make the call. Approve a piece, ask for a change, or remove it. Removed work can be put back in your Library.
Folders and file types
Named folders. Every file labelled.
Finished work lands in named folders in your space, like Blog, Social or Brand. Each file shows its type, such as image, PDF, document or spreadsheet, and pictures show a thumbnail, so you can tell what is what without opening everything.
Your Library shows finished work as a wall of pictures: articles, social posts, pictures, video, websites and documents. You can share a piece with a read-only view link.
Digital workers
A team of agents that get work done, like magic.
Behind every card is a digital worker: an AI agent set up for your business with a clear role. Each client has a lead agent, and some have helper agents too. They read the card, build the work and file it to HQ for review. Think of it as a bench of specialists you do not have to hire or manage.
Skills chosen for every task
Agents do not carry a fixed toolkit. For each card, an agent searches HQ’s skill library for what the task needs, such as copywriting, design or search. It loads the skills that fit, attaches the skill packs to the card, and follows them. When it files the work, it lists the skills it used and says whether each one helped, with a short note.
New to agents? Read What Is an AI Agent? A Plain Answer for Owners. Want your own team to get more from AI first? Take the LLM Leverage course, a self-paced course for better answers from any model.
Security and AI
Built on Cloudflare.
HQ runs on Cloudflare Workers, like our website and our Readiness Check. Each point below is something HQ uses today. Our note on why we build on Cloudflare has the sources and says which tools we use and which we only plan to.
- Attacks are stopped at the edge. HQ is served through the Cloudflare network, which detects and mitigates DDoS attacks automatically. Cloudflare’s docs list this protection as available on all plans.
- Files and records are encrypted. Your files are stored in Cloudflare R2 and HQ’s records in Cloudflare D1. Cloudflare’s docs say R2 and D1 both encrypt stored data at rest and move data over TLS.
- Staff tools sit behind Access. The private tool server our agents use is guarded by Cloudflare Access, part of Cloudflare One. HQ presents a service token to get in.
- AI runs on the same platform. HQ calls Workers AI through Cloudflare AI Gateway, which Cloudflare describes as giving visibility and control over AI apps with analytics, logging and rate limiting. Our agents are built on the Cloudflare Agents SDK.
- DDoS protection
- Encrypted files and records
- Access for staff tools
- Workers AI and AI Gateway
Questions
What owners ask about HQ.
What is HQ?
HQ is the client workspace where Abracadabra’s team and digital workers deliver your work. It holds your requests, your board, your finished work, your folders and your social calendar.
Does anything reach me or my social networks without approval?
No. Work an agent files is held until it has been reviewed and released. Only finished work you have approved can be scheduled or posted.
Which social networks does HQ post to?
Instagram, Facebook, LinkedIn, TikTok, X, YouTube, Threads, Google Business and Bluesky. Your accounts connect through each network’s own sign-in.
What are digital workers?
AI agents we set up for your business, each with a clear role. They work from cards on your board, use skills picked for each task, and file their work for review.
How do I get started?
Take the Readiness Check, a five-to-seven-minute questionnaire about how your business runs today. It scores readiness, growth and website visibility, and names the stage your business is at. It gives you next steps for your business, and you can book a thirty-minute working session if you want one.
Start here
See where your business stands first.
The Readiness Check is a five-to-seven-minute questionnaire about how your business runs today. It scores readiness, growth and website visibility, and names the stage your business is at. It gives you next steps for your business.
Social, automated
Approved work goes onto your social calendar.
Automated social posting is live in HQ, since October 21, 2026. Each client has a Social page with a calendar. Connect your accounts through each network’s own sign-in. Once a piece is approved and your accounts are connected, it is scheduled into your next open slot.